Ashlee Lauren founded her definitive line with pursuit to offer contemporary custom hand-made couture bridal accessories, crowns, and race wear pieces built on the core philosophy of customisation for individuality. Gaining inspiration from the fusion of the natural and the mineral in the modern world, each collection embodies and exudes an ambience of grace, empowerment and allure.

Qualified in Visual Communication, Ashlee has brought her unique design style and craftsmanship to the Couture Bridal and Fashion industry since 2012. With a fresh aesthetic and unique styling technique, Ashlee draws inspiration from travelling the world and style influences including the elegance of Valentino to the fearlessness of Alexander McQueen.